Ash - RevOps Expert and Ski Instructor
RevOps & Ski Coaching: Same Principles, Different Terrain
Teaching kids how to ski and building revenue operations follow the same core principles.
In both, success comes from breaking down complexity into simple, repeatable systems. You don’t start with speed—you start with fundamentals: balance, control, and confidence. The same applies to RevOps. Before scaling revenue, you need clear pipeline structure, clean data, and disciplined processes.
Ski coaching also requires real-time feedback. You observe, adjust, and improve continuously. RevOps works the same way—analyzing performance, refining workflows, and optimizing systems to drive better outcomes over time.
Most importantly, both require building systems that scale. A great ski instructor doesn’t just teach one run—they equip kids with skills they can apply anywhere on the mountain. In RevOps, I design systems that continue to perform as your company grows.
The result: clear fundamentals, better control, and scalable performance, on the mountain and in your revenue engine.
Fractional RevOps Experience
Enterprise SaaS (Data / Microsoft ecosystem) RevOps optimization for ~$10M–$30M ARR company, improving pipeline visibility and efficiency
Healthtech Platform Built GTM systems and reporting for early-stage startup (~$1M–$5M ARR), enabling structured pipeline and outbound
Fintech / Tax SaaS (Brazil) Designed RevOps architecture for ~$10M–$50M ARR company, improving forecasting and automation
Venture Studio / Deep Tech (Global) Supported multiple early-stage companies (pre-seed to Series A) with GTM systems and outbound strategy
AI Infrastructure (Public company) Advised on GTM and revenue systems for multi–tens of millions ARR business in high-performance compute
AI Startup (Early-stage) Built initial RevOps and outbound engine for <$1M ARR company, driving first pipeline generation
Work experience
Head of Revenue Operations at ASAPP (Generative AI for Contact Centers)
Head of Revenue Operations at Paperspace (acquired by DigitalOcean for $111M)
Revenue Strategy Senior Manager at Miro ($400M Series C)
Senior Manager, GTM Strategy & Analytics at Zendesk ($1B+ ARR)
Sales at Vungle (acquired by Blackstone)